SOFTENING A CLINICAL SKIN CARE LINE
OBJECTIVE
Dermatologist-founded skincare brand, Epionce, needed to increase awareness among dermatologists and end consumers, so we created a highly targeted digital and social campaign that ran in locations such as dermatologist offices. My role was to strategically craft the principle aesthetic of the campaign, animate all video assets, assist with copywriting, and communicate with both the client and the media partner to ensure a seamless and efficient workflow.
THE SOCIAL LANDSCAPE
An extensive competitive audit revealed the visual and messaging whitespace in the professional skin care market: none of the direct competitors were touting natural, botanical ingredients in their brand stories, nor were they claiming multitasking formulations in their products.
Visually, blues, silver, and stark white dominated among brand imagery, which led us to propose a warm, cream background.
SOCIAL MEDIA SPONSORED CONTENT
Created at: MSLK. Creative Director: Sheri Koetting. Design Team: Silvia Lambarri. Animation: Alessandra Rabellino.
CAMPAIGN EXTENSION
Epionce later launched an over-the-counter line of acne products and came to us for a launch campaign with a look and feel consistent to our first campaign.
