Alessandra Rabellino

WWOOF is a worldwide movement linking volunteers with organic farmers and growers to promote cultural and educational experiences based on trust and non-monetary exchange, thereby helping to build a sustainable, global community. While WWOOF is a global organization, there is no overarching brand identity linking each participating country to a central visual system.

This proposed rebrand creates a cohesive system that allows travelers and volunteers to recognize the organization, regardless of the country they choose to farm in. Earthly shades of green and triangular symbols of fertility serve as consistent elements of this global brand.