AMAZING LASH STUDIO: ELEVATING A BRAND IMAGE
All images courtesy of MSLK, Amazing Lash Studios, and Bill Diodato
Winner: REBRAND 100, 2020 Merit. Indigo Design Award, 2020 Bronze in Integrated Graphic Design. Communicator Awards, 2020 Award of Distinction in Integrated Campaigns.
National lash extension franchise, Amazing Lash Studio, needed to unify and elevate their brand image. We replaced their use of stock photography with striking art direction and original photography, juxtaposing their signature hot pink with electric blue lights. We were able to build on the equity of the pink, creating a more ownable brand style that placed them miles above their competition.
In my role as art director, I created the concept for this rebrand campaign, envisioning the look and feel for the photo shoot and primary assets. I also created story boards for the animation style and consulted on type and layout for additional assets.
Created at: MSLK. Creative Director: Sheri Koetting. CW: Desiree Marr. Producer: Tanya Choi. Photographed by: Bill Diodato
