GEORGIA POWER | Social Media Response to COVID-19
AGENCY: VMLY&R | CW: Gina Cassaro
We wanted to approach social messaging during the Covid-19 pandemic in a practical way, giving the people of Georgia energy efficiency tips to save money on their power bills while stay-at-home orders were in place. With so many emotional, somber ads circulating during the pandemic, we chose a light-hearted and friendly illustration style that evolved Georgia Power’s branding while maintaining their ownable look and feel.

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