Georgia Power Social Media — Alessandra Rabellino

Georgia Power: Social Media

Created at: VML Y&R Atlanta / CD: Andrew Crane / CWs: Gina Cassaro, Nate Goodwin

Throughout my time as an art director on the Georgia Power account, I worked on various social campaigns for the brand, both sponsored and organic. From 2020 through 2021, I was able to stretch the brand’s visual identity in creative ways to keep their content fresh, beautiful, and ownable; I created custom illustrations that pushed their style and color palette, provided art direction for branded photography, and crafted elegant layouts with their brand assets. Each campaign was strategically concepted based on extensively researched briefs, and I worked from concept to production, both animating myself and partnering with external animators.